Opinions, best practices and research into B2B marketing strategy and practices

Broader global scope for BBN means new potential for B2B businesses

Figurine of man on france part of world map

Globalization means large multinational corporations all over the world are waking up to the benefits of working with a hybrid international agency.

cylindr was selected to represent Denmark as part of BBN, the world’s B2B agency, allowing us to share our insight as part of the Danish market and to benefit from a wealth of knowledge from our global colleagues. As clients increasingly expect more from their agencies, the new model of international collaboration between B2B agencies means that we can offer the full breadth of marketing skills and expertise in local markets around the world.

Our colleagues in Tokyo, Japan, for example, understand the cultural nuances when it comes to doing business in this forward-thinking, yet still very traditional, country. Clients wanting to break into the Japanese market can be confident that cylindr can deliver strategies tailored to the unique local needs and create work that suits the culture.

With more than 1130 B2B specialists spread over 27 countries and 40 office locations, BBN defines what it means to be an international collaborative organization. Its underlying structure of all agency partners being equity shareholders is advantageous because partners have a vested interest in the success of the global organization. We’re not just ‘members’ of BBN, we’re all offshoots of one big agency.

Here at cylindr, we are confident that the collective skills and global experience of our worldwide colleagues will help us build on our track record of creating meaningful and memorable human stories on a global stage. And don’t just take our word for it. Benedicte Couturier from BBN’s France-based agency, ComCorp convincingly describes just how important collaboration is for innovation.

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cylindr BBN

cylindr BBN is the content marketing specialist that helps B2B companies tell their story to the world. We love getting geeky with technical details, but we recognize that making meaningful, trusted connections with people comes first. As part of BBN – the world’s B2B agency, we develop creative concepts and content, build brands strategically and deliver innovative content that address a wide range of business challenges for B2B clients.