Opinions, best practices and research into B2B marketing strategy and practices

Why I resolve to ask for help more

Person with outstretched hand - ask for help

Writing can feel like a very solitary task – and it often doesn’t provide much opportunity to ask for help. But at both cylindr, the Copenhagen content creation agency where I work, and in our larger community of BBN, people are always open to lending a hand – and there are tremendous resources to draw on.

My New Year’s resolution is to draw on those resources more often. To both ask people for help and to turn to the wealth of case studies, best practices and other guidance available through BBN. 

Getting lost in translation

Content creation is somewhat a solo activity, but it doesn’t need to be a lonely one.

For example, I’ve worked on several dozen Danish-to-English translations for a company with a stable of lifestyle brands. Sometimes I’m not quite sure what the Danish text means or if a turn of phrase is universally understood. (Local context can be everything!)

I could turn to Google and dive down the rabbit-hole of publicly-available opinions. Or I could simply ask for help from a real person.

I’m thankful to work with native-English speakers who can field the ‘Does this make sense?’ kind of requests for help – and even more grateful that a couple of them are Danish citizens and long-term residents. Getting their feedback saves me time, dramatically reduces confusion and delivers content that reflects the original Danish text – and makes sense to non-Danes around the globe.  

Check what tools are available

Seth Godin recently pointed out that rather than finding a ladder (or asking for help) we waste time and energy throwing ourselves at the wall, trying to find a solution on our own. Is re-inventing the wheel the best use of time and energy? Why not ask for help from others who have the tools you need?

For a recent pitch, one of my colleagues asked our BBN compatriots if any of them had experience with the same kind of branding quandary our potential client was experiencing. The quality of responses was impressive. Some of our partner agencies had worked with clients with almost precisely the same needs and they were happy to share their insights.

Rather than reinventing the wheel, we used our colleagues’s methodologies as inspiration – and put together a robust pitch that was filled with real-world examples.

The perks of not knowing it all

Asking for help might be a challenge. After all, who likes admitting that they don’t know something? But tapping into collective knowledge can speed up the process, provide an opportunity to incorporate varied perspectives – and create content that builds deeper connections with your customers.

Interested in learning about how we can help with your content marketing?

Find out more about cylindr’s B2B content marketing services.

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Laura Matheson

I like to wear many hats (although not literally because of the resulting squished hair) and delight in knowing a little bit about a lot of things. I’ve always been a writer and a reader, which led me to complete a Master of Library and Information Studies degree – although that turned out to be more about information technology than actual books. This achievement furthered my desire to organize everything and to wield my IT knowledge to help people connect with information and each other. As part of cylindr BBN, I write and strategize about B2B marketing and branding, including digging into GDPR and user privacy, flexing my SEO muscles and wrapping my head around the nuances of Danish to English translation. Outside of the 9-5, I teach yoga (mostly the relaxing, lazy kind) and hang out with my dog a lot.

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