Writing can feel like a very solitary task – and it often doesn’t provide much opportunity to ask for help. But at both cylindr, the Copenhagen content creation agency where I work, and in our larger community of BBN, people are always open to lending a hand – and there are tremendous resources to draw on.
My New Year’s resolution is to draw on those resources more often. To both ask people for help and to turn to the wealth of case studies, best practices and other guidance available through BBN.
Getting lost in translation
Content creation is somewhat a solo activity, but it doesn’t need to be a lonely one.
For example, I’ve worked on several dozen Danish-to-English translations for a company with a stable of lifestyle brands. Sometimes I’m not quite sure what the Danish text means or if a turn of phrase is universally understood. (Local context can be everything!)
I could turn to Google and dive down the rabbit-hole of publicly-available opinions. Or I could simply ask for help from a real person.
I’m thankful to work with native-English speakers who can field the ‘Does this make sense?’ kind of requests for help – and even more grateful that a couple of them are Danish citizens and long-term residents. Getting their feedback saves me time, dramatically reduces confusion and delivers content that reflects the original Danish text – and makes sense to non-Danes around the globe.
Check what tools are available
Seth Godin recently pointed out that rather than finding a ladder (or asking for help) we waste time and energy throwing ourselves at the wall, trying to find a solution on our own. Is re-inventing the wheel the best use of time and energy? Why not ask for help from others who have the tools you need?
For a recent pitch, one of my colleagues asked our BBN compatriots if any of them had experience with the same kind of branding quandary our potential client was experiencing. The quality of responses was impressive. Some of our partner agencies had worked with clients with almost precisely the same needs and they were happy to share their insights.
Rather than reinventing the wheel, we used our colleagues’s methodologies as inspiration – and put together a robust pitch that was filled with real-world examples.
The perks of not knowing it all
Asking for help might be a challenge. After all, who likes admitting that they don’t know something? But tapping into collective knowledge can speed up the process, provide an opportunity to incorporate varied perspectives – and create content that builds deeper connections with your customers.
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