Opinions, best practices and research into B2B marketing strategy and practices

BBN ranked number two international B2B marcomms agency

B2B Marketing’s UK Agencies Benchmarking Report 2019 places BBN, with specialist B2B partners in 29 countries around the world—including Denmark—as the second-largest international B2B marcomms agency.

For the first time, BBN has ranked number two in B2B Marketing’s Top 10 international B2B marcomms agencies league table.

This is a significant milestone for BBN and its partners, who, by inclusion in this year’s report, have been recognised as major players in the global B2B marketing industry.

In the 14th edition of B2B Agencies Benchmarking Report, B2B Marketing reveals the definitive rankings of the UK’s top 95 B2B marcomms agencies, as well as the sector’s top global agencies, its fastest-growing agencies and leading PR agencies.

BBN Denmark

David Hoskin, Managing Partner at BBN Denmark, believes that this is an appropriate reflection of BBN’s global reach and capabilities:

“From the moment we at cylindr became a part of BBN, it was clear that this was not just a special group of talented, world-class B2B marketers, but that it truly is an integrated global organization. Barely a day goes by without us interacting with a colleague somewhere in the world, whether it be concerning strategy, creative or project execution. This recognition by B2B Marketing is simply a true reflection of the reality of BBN.”

All about B2B

With more than 1,000 B2B specialists across 29 countries, BBN secured $135 million of global billings last year. This supported the agency’s inclusion in this year’s report, which is based on gross income.

“It’s great to see BBN come in at number two internationally. They say size matters and whilst it is important to our clients to know we have the international reach to support their businesses, what is more important is the depth of our experience in virtually every industry sector, underpinned by the strategic, creative and technical expertise to deliver results,” shares BBN’s Chairman Clif Collier.

Worldwide partners

Matt Orlando, CEO at BBN Canada, stated:

“This is a tremendous achievement for BBN. Our growth over the past two years has been incredible and our position in the B2B league table is yet another feather in our collective cap. Our unified agency has been providing top class strategy, creative and communications to companies and organisations around the globe, helping them achieve and exceed their growth objectives. This milestone is a testament to their faith and belief in BBN and our world-leading methodologies.”

BBN London’s Managing Director, Richard Parsons, comments:

“As B2B brands go across borders and around the world, there’s a need for an agency with a seamless global capability, and our position in B2B Marketing’s international league table recognises this fact. We’ve built a global business on the back of a very simple idea—that business brands should put the human first. And human ideas need to be globally relevant. That’s what guides everything we create at BBN and allows us to connect global brands to global audiences.”

Karen Powell from BBN Australia shared:

“We are very proud to be the marcomms partner of global and regional businesses in every corner of the world to support brave marketers.”

About BBN

BBN is a collaborative agency-owned organisation, with every agency-partner an equity shareholder – all sharing the same genuine passion for B2B.

Working together, our combined advantage means we significantly influence what can be achieved when a business talks to another business. We’re proud to stand for full service capability; spanning strategy, creativity, technology and implementation. 

Today, you’ll find BBN partners in more than 29 countries around the world, who successfully implement international client projects across multiple territories. To ensure the success of new international client projects we’ll enter more key locations to gain more scope and integrate more agencies and clients.

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cylindr BBN

cylindr BBN is the content marketing specialist that helps B2B companies tell their story to the world. We love getting geeky with technical details, but we recognize that making meaningful, trusted connections with people comes first. As part of BBN – the world’s B2B agency, we develop creative concepts and content, build brands strategically and deliver innovative content that addresses a wide range of business challenges for B2B clients.