Opinions, best practices and research into B2B marketing strategy and practices

Isabelle Blakskjær

I’m cylindr’s Customer Engagement Manager, part of our ABM (account-based marketing) team in Copenhagen. That makes me part of a mission to bring the full power of ABM (a far more efficient, targeted way of doing sales and marketing for B2B companies) as well as other 10X practices to our clients in Denmark and Sweden. It’s a fun and very enriching journey, not least because we use ABM ourselves to engage with cylindr’s own market.