Today, we’re inundated with sustainability propaganda in a climate where more companies are turning to Corporate Social Responsibility (CSR) reports to make their statements – but is it all just greenwashing? The Global Reporting Initiative (GRI) sustainability reporting standards is one way to gain credibility.Continue reading
6 ways to strengthen your content marketing in 2019
It’s nearing the end of February and that new year resolution to get fit is starting to fizzle. But the year is still young and it’s not too late to start planning your next content marketing move. Here are six handy tips to help flex your content marketing muscles.Continue reading
What human connections do for marketing
For today’s B2B brands, there is a key element to help you forge strong connections with your customers. Humans.Continue reading
Deloitte: Storytelling boosts sustainable innovation
Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow.
SDGs and storytelling: An interview with Stine Kirstein Junge
The SDG Accelerator programme supports small- to medium-sized Danish companies in creating new solutions to positively impact the Sustainable Development Goals (SDGs). Continue reading
Why traditional sales training is a waste of time and money
Sales enablement expert Mauricio Garza believes closing deals takes more than classic sales training sessions. It means changing the way you work with your people.
So, why is traditional sales training a waste of money? And what can you do to ensure a highly-engaged sales team? Mauricio provides his top four tips to help you on your way.
Why don’t engineers trust blogs?
A blog can be many things. Fashion, food and lifestyle bloggers saturate the internet with millions of posts daily. But in B2B, do engineers have the same love affair with blogs?
8 hot tips for creating direct mails that sell
A good direct mail can be worth its weight in gold. But you need to get the content just right. Here are eight hot tips to help you on your way. Continue reading