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How to use social media in your B2B content marketing

Show that the article is about social media

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content.

For businesses adapting to rapidly changing circumstances, where customers are constantly accessing content through multiple devices at any time of the day, there are great opportunities to engage. But with these opportunities comes pressure.

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The renewed importance of thought leadership in 2020

Thought leadership at a distance

No-one would blame you if you were to rapidly re-evaluate your marketing priorities in 2020. We are facing an unprecedented rate of change that will surely affect the way business will be done in the future.

But already now, I believe a new foundation for business is being established. Let’s face it. Even at a time when digital communications is the norm for most, many have still relied on face-to-face meetings for effective collaboration or to truly seal a relationship.

Out of necessity, however, this belief is currently challenged, and many are already adopting – and beginning to cope with – a new reality.

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Some good news in the midst of the bad

The rapid spread of COVID-19, matched with almost unprecedented falls in stock exchanges and, of course, climate change (which is losing the battle for attention right now)…means that there are plenty of reasons to be worried about this world of ours. And in Denmark, which is now my home, things are particularly tense as the country will be virtually shut down for at least the next 14 days to reduce the risk of viral spreading.

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How to improve SEO with a content audit

A hand in pink gloves ready to spray some cleaning product

A content audit is kind of like spring cleaning. Once a year (or on another regular schedule), you go through your website and get rid of pages that no longer fit you or your brand. Besides deleting pages that see few visitors, you also need to update, consolidate, keep or redirect other pages. Although there’s no shying away from the fact that it’s a lot of work, a properly performed content audit can send a surprisingly large amount of organic traffic your way. Remember, it’s quality website pages offering valuable information, and not the amount of content on a site that search engines look for and reward.

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