In Denmark, small- to medium-sized B2B companies are emerging as sustainability superheroes – supported by powerful storytelling. In a market where the Sustainable Development Goals are hot, how might your company use storytelling to gain a competitive edge and bolster partnerships?Continue reading
We are pleased to announce the appointment of a new partner agency in Spain, growing BBN’s presence to 20 countries worldwide.
The Marketing Hub (TMH) is based in Madrid, Spain and is headed by Pedro Guillén and Manuel Tello. TMH is a native digital B2B marketing agency, specialising in the management of sales and marketing programmes for global leading technology companies, telecommunication carriers and software start-ups.Continue reading
BBN has ranked number one in the US B2B Marketing top international B2B marcomms agencies league table.Continue reading
It’s a jungle out there. Today, we’re inundated with sustainability propaganda in a climate where more companies are turning to Corporate Social Responsibility (CSR) reports to make their statements – but is it all just greenwashing? The Global Reporting Initiative (GRI) sustainability reporting standards is one way to gain credibility.Continue reading
cylindr’s home market is Scandinavia. And, while the Scandis (thanks to one of my colleagues last week for proving to me that the word “Scandi” has become mainstream these days) are known for being well-versed in the English language, there are still a few common errors that squeeze through the cracks in the world of business.Continue reading
The bridge between product development and bringing a product to market can be a tricky one to cross. Without due care, the hard work of engineers can be lost in a sea of marketing messages. Technology expert Mogens Abel-Bache shared some insights with me into how marketers can help tech companies get their products into the hands of the people it’s designed to serve.Continue reading
It’s nearing the end of February and that new year resolution to get fit is starting to fizzle. But the year is still young and it’s not too late to start planning your next content marketing move. Here are six handy tips to help flex your content marketing muscles.Continue reading
B2B Marketing’s UK Agencies Benchmarking Report 2019 places BBN, with specialist B2B partners in 29 countries around the world—including Denmark—as the second-largest international B2B marcomms agency.Continue reading
GetIT Comms expands to Kuala Lumpur, bringing regional marketing expertise to Malaysian technology companies and telcos.Continue reading
Early this morning, I watched a YouTube video where five physicists attempted to explain the key concepts of quantum physics to a well-educated, yet largely non-physicist audience. The group had roughly an hour to get their messages across and were, of course, keeping it simple – it’s just that ‘simple’ and quantum physics don’t tend to go together.
Comparing content marketing to quantum physics might be a bit of a stretch, but if you’ve got the attention of management or the sales department for just an hour, communicating its workings and benefits can be no less difficult. How do you cut to the chase and get the organization on board as quickly and convincingly as possible?Continue reading