One example of an owned-media Voice of Industry activity is Adobe, Inc.’s CMO.com (www.cmo.com). Branded discretely with a small Adobe logo in the top right corner, the site offers “digital marketing insight for chief marketing officers”, including news items, trend articles, announcements, information about marketing analytics, resources and marketing-specific web sites, blog marketing, and other information about key players in the digital marketing space. The site carries articles, reports, surveys, statistics and commentary from industry experts and other digital marketing resources with a relatively long “shelf life”. Continue reading →