Opinions, best practices and research into B2B marketing strategy and practices

Engineering speak meets marketing magic

Long road bridge disappearing into horizon

The bridge between product development and bringing a product to market can be a tricky one to cross. Without due care, the hard work of engineers can be lost in a sea of marketing messages. Technology expert Mogens Abel-Bache shared some insights with me into how marketers can help tech companies get their products into the hands of the people it’s designed to serve.

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What it means to be part of a collaborative B2B agency: An interview with Ken Saito

Night time streetscape of Japan

As B2B customers become increasingly global and ask for more from their agencies, international collaboration between agencies has never been more crucial. Even large agencies don’t have everything that is needed to meet such demands. Being a part of BBN – the world’s B2B agency couldn’t come at a better time. Continue reading

When less isn’t more: the new model of collaborative B2B agencies

international flags on a white background

The days of Mad Men-type agencies are gone – and not just because we’ve moved on from casual misogyny and heavy-drinking lunches. The scope of marketing and advertising has expanded, technology has advanced at lightning speed and no one agency can expect to have all the competencies and specialized knowledge necessary to serve all of their clients’ needs. Even large agencies don’t have everything that’s needed for international campaigns across many different platforms. Continue reading

Tech trends are rapidly changing; How to get your employees up to speed

How many times are you prompted to update your programs and systems in a day? When’s the last time you’ve seen a release of a new operating system for the Mac or PC? Whether in the form of disruptive technology or the smallest updates, it seems as though technology is moving forward without missing a single beat. But as technology changes, is your office adapting alongside the changes? Or does your staff fail to keep in step with tech trends? Continue reading

Seven lessons for B2B from Cirque du Soleil

I was fortunate enough recently to see the Cirque du Soleil perform its Allegria show in Copenhagen. Allegria is a mesmerizing show performed by artists of exceptional ability, and I was left with a feeling of satisfaction in witnessing real people perform real feats of skill, creativity and daring. Continue reading