It’s either a CMO’s dream scenario or his/her worst nightmare: The entire marketing department gathered in a workshop and told they should put all their branding ideas on the table – and that every idea is welcome. But how do you extract really useful concepts from it all while ensuring everyone feels their input is valued? How do you get results from a branding workshop?
As the demands swirl around high-performing teams, it gets hard to keep the Big Picture in focus and easy to lose inspiration – particularly with the long-game nature of B2B marketing. Stepping out of the everyday and breaking the routine can be the antidote and team-building events can bring back some of the magic.
“If you always do what you always did, you will always get what you always got.” These magical words are usually attributed to someone famous – perhaps Einstein, Mark Twain or a long list of others depending on who you believe. In any case, there’s plenty of truth in the idea, I think you’ll agree.
I thought again of those words when I attended a seminar held by DABF (Danish-American Business Forum) and found the happy ending to a business fairytale I think of almost every time I see someone trying to go against the status quo in an organization. Continue reading
There is upheaval in the Danish banking and marketing sectors. One bank’s ill-judged campaign has opened it up to humorous and not so humorous criticism from competitors and the public, and the commentators are having a field day. Continue reading
Anyone remember the 1980’s movie “Revenge of the Nerds”? Here’s how it went: tired of being bullied by a particularly condescending jock fraternity and perpetually ignored by every good looking girl around college, a group of freshmen geeks band together and, through their superior knowledge, special personal talents and high energy enthusiasm spectacularly defeat the frat boys and win over the girls. Continue reading
How would you feel if, in front of a staff gathering, a client called your company a “whorehouse”? That’s what I witnessed recently when attending a reception at one of Denmark’s largest organizations. Luckily, it wasn’t our agency whose name was being besmirched but that of a major global consulting company. Fair or not, and not exactly helped by the popular US TV show “House of Lies”, the consulting business has a pretty nasty reputation for overcharging and under-delivering – and making a sport of it. But I was still shocked to hear such open hostility communicated from management to staff about a supplier. Continue reading