Writing can feel like a very solitary task – and it often doesn’t provide much opportunity to ask for help. But at both cylindr, the Copenhagen content creation agency where I work, and in our larger community of BBN, people are always open to lending a hand – and there are tremendous resources to draw on.
My New Year’s resolution is to draw on those
resources more often. To both ask people
for help and to turn to the wealth of case studies, best practices and other
guidance available through BBN.
If you’re looking to hire a B2B content copywriter – or you’d like to become one, this post is the perfect place to start.
I was recently privileged to hear marketing whizz-kid Thomas Webster talking about a project he had been brought in to advise upon for a knowledge-intensive B2B manufacturer. The project’s goal was to bring the company closer to its customers using content marketing. A Voice of Industry (arms-length content marketing) site had been set up, a budget allocated and the project was nearing the end of its first year of operation. But things weren’t going as well as the company had hoped. So Thomas and his team were asked to consult on ways to make the project work more effectively. Continue reading
With content marketing exploding onto the scene of mainstream B2B marketing in 2012, marketers everywhere are scrambling to re-adjust marketing plans to reap the benefits of more comprehensive content strategy and content production. But, while strategic planning, in itself, isn’t an easy task for many companies trying to adjust to changes in B2B buyer behavior, apparently it’s content production that presents the biggest challenge to executing content strategy. Continue reading