Is it time to get clearer on exactly why customers should prefer your company?There can be many attributes for which a product, service or entire company wants to be known: Fastest, cheapest, best quality, most features, most reliable, perfect for a specific situation, trusted, great customer service and more – the list of possibilities is endless. Continue reading
Imagine your company’s new brand expression is the Sydney Opera House. Designed and built by the professional architects you hired to replace your tired old building, the new structure is a thing of beauty. It’s visionary, one-of-a-kind. It looks great. And it’s memorable. In fact, your employees and customers are already complimenting you on a job well done. But will your Opera House still be impressive 12 months down the track? Or will it have become an eyesore that will have management wondering whether it was worth spending all that time and money?