Opinions, best practices and research into B2B marketing strategy and practices

Content production? Danish companies have got it right.

With content marketing exploding onto the scene of mainstream B2B marketing in 2012, marketers everywhere are scrambling to re-adjust marketing plans to reap the benefits of more comprehensive content strategy and content production. But, while strategic planning, in itself, isn’t an easy task for many companies trying to adjust to changes in B2B buyer behavior, apparently it’s content production that presents the biggest challenge to executing content strategy. Continue reading