Opinions, best practices and research into B2B marketing strategy and practices

Best practices for using social media at a trade show

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show.

Social media and trade shows, however, can work together very well. With the right strategy, the right tactics, and the right best practices, your business can turn every trade show into a lucrative sales opportunity using social media marketing. Continue reading

Youtube and video content marketing

Youtube released this great video a while back announcing its users now upload 60 hours of footage per minute and watch more than 4bn videos each day. With this much content being uploaded constantly, one could be forgiven for assuming that none of it gets watched, but it has been revealed that individual videos on Youtube are viewed on average 300-400 times. In this post, we examine the importance of Youtube for video content marketing projects and some of the things to keep in mind when using it. Continue reading

Social media hiring: Are you hiring a Guru or just a Professional?

The necessity of having someone on your staff who can appropriately manage your social media presence cannot be understated. In absence of a traditional college background for this extremely new job position, how do you determine who is the best candidate? Continue reading

Knowledge sharing platform for a knowledge-intensive company

A new thought leadership platform encouraging stakeholder engagement and subject matter expertise has been launched by a global B2B technology company. Continue reading

How to secure your B2B social media strategy

Any company with a half decent B2B content strategy will be heavily reliant on social media channels to help get their stories out into the world. Even though more and more companies (large and small) have social media accounts these days, more often than not they don’t have a strategy for how they should be operated. This is a big mistake. Continue reading

Should B2B forget all about Facebook?

B2B marketers are often asked whether their companies should establish a Facebook presence. Could it be the way to more leads, if they can get people to “Like” them? In conversations with B2B marketers, I often hear grave doubts. And I’m not surprised when I see research released by the University of South Australia, which sheds doubt on the value of Facebook Likes. Continue reading