Content can be the most effective resource in your marketing toolkit — especially if it’s based on research.

Reporter Nick Clunn recently wrote an article based on a little-noticed study that showed many school districts didn’t adequately protect student information. His article took a cumbersome study published by Fordham University’s Center on Law and Information Policy and turned it into an easily readable and interesting piece. This is a great example of using market research to produce content relevant to your readers — in this case, every teacher, student, and parent in the country! Continue reading →