Brexit is front page news – and all the media coverage has made me wonder: what impact might it have on European B2B marketers? I considered the evidence, made some guesses – and came up with seven possible consequences for European marketers doing business in the UK.Continue reading
I doubt that anyone outside of Canada recognizes the slogan ‘We the North’ or thinks that it has any particular marketing magic. But for millions of Canadians it resonates deeply and spurs them to open their hearts and wallets – proof that local know-how matters in marketing.
As B2B customers become increasingly global and ask for more from their agencies, international collaboration between agencies has never been more crucial. Even large agencies don’t have everything that is needed to meet such demands. Being a part of BBN – the world’s B2B agency couldn’t come at a better time. Continue reading