Opinions, best practices and research into B2B marketing strategy and practices

5 cost-effective internet marketing methods that could keep your company afloat

It can difficult to view any type of advertising strategy as being affordable or cost-effective when your company is behind on bills and is struggling to stay in business. However, if profits are low and you’re not generating enough income to keep up with financial obligations then attracting new clients/customers may be the fastest way to get out of debt and facilitate a turnaround.

While many business owners are under the erroneous impression that internet marketing is an expensive, high-tech luxury, the truth is that online outreach is a surprisingly easy way to spread awareness and generate quality leads. Furthermore, there are many ways to appeal to a targeted audience on the web with little to no monetary investment required, especially if you operate in a business-to-business industry.

Here are 5 internet marketing methods that can be used to keep your company afloat, even if you have nothing to invest but your own time: Continue reading

Tech trends are rapidly changing; How to get your employees up to speed

How many times are you prompted to update your programs and systems in a day? When’s the last time you’ve seen a release of a new operating system for the Mac or PC? Whether in the form of disruptive technology or the smallest updates, it seems as though technology is moving forward without missing a single beat. But as technology changes, is your office adapting alongside the changes? Or does your staff fail to keep in step with tech trends? Continue reading

Knowledge sharing platform for a knowledge-intensive company

A new thought leadership platform encouraging stakeholder engagement and subject matter expertise has been launched by a global B2B technology company. Continue reading