Opinions, best practices and research into B2B marketing strategy and practices

Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out

We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit. In this interview with Brian Walker, former Vice President with research giant Forrester, now Senior Vice President of Strategy at commerce software vendor Hybris, we discuss the changing face of B2B buyer behavior and what B2B companies need to do to stay ahead. Continue reading