The necessity of having someone on your staff who can appropriately manage your social media presence cannot be understated. In absence of a traditional college background for this extremely new job position, how do you determine who is the best candidate? Continue reading
A new thought leadership platform encouraging stakeholder engagement and subject matter expertise has been launched by a global B2B technology company. Continue reading
Whether you are just getting started or are all about social media this article is for you. Just as a boxer cannot win a fight with his hands tied behind his back, a company cannot maximize its online presence without a robust toolbox to support its social media strategy. A serious social media strategy cannot exist without the support of game-changing tools and, even more importantly, the right people to appreciate and leverage them (you).
Here I look at some top rated tools that help B2B companies listen, engage, promote and analyze in the realm of social media. Continue reading
What happens when a business school marketing professor is asked how to do B2B marketing while he’s in the middle of a story about consumer marketing? His answer is a surprising, after a slight hesitation, “B2B is easy!”
There’s a moment of stunned silence among the audience of business executives. Continue reading