There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. Whether it’s used for content marketing, recruitment or account-based marketing, the opportunities stretch far and wide.
In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics.
What happens when a business school marketing professor is asked how to do B2B marketing while he’s in the middle of a story about consumer marketing? His answer is a surprising, after a slight hesitation, “B2B is easy!”
There’s a moment of stunned silence among the audience of business executives. Continue reading →