Opinions, best practices and research into B2B marketing strategy and practices

Social media takes your marketing event to the next level

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. Social media holds the power to unlock this potential, drastically altering the ability to interact and engage with attendees before, during and after any event. But there’s a catch. Continue reading