Opinions, best practices and research into B2B marketing strategy and practices

Should B2B forget all about Facebook?

B2B marketers are often asked whether their companies should establish a Facebook presence. Could it be the way to more leads, if they can get people to “Like” them? In conversations with B2B marketers, I often hear grave doubts. And I’m not surprised when I see research released by the University of South Australia, which sheds doubt on the value of Facebook Likes. Continue reading