If saving time and money is high on your agenda, then giving your agency a good briefing is essential. With everyone pressed for time, it’s something we are all getting poorer at. It’s time to rein it in, though. Why should you invest time in getting the brief right?
Continue readingISS’s growth strategy starts with an apple
I recently attended an event where Jeff Gravenhorst, Chief Executive Officer of ISS, a massive facility services provider (www.issworld.com) with around 500,000 employees around the world, spoke about the challenge of leading a company of that size and how it attempts to maintain its impressive growth record. Continue reading
Project success factors – 6 of the best
We’ve just finished presenting the results of months of work to one of our favorite clients. It went well, which is great, but I wanted to point out why I think it went well – and highlight some of those project success factors for others in the marketing business. Continue reading