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6 tips to help tell your company sustainability story

by Mercedes Beaudoin

The world has made a fundamental shift in the way it views sustainability since the United Nations Framework Convention on Climate Change’s (UNFCCC) Paris Agreement was signed by 195 countries in 2016. The effects of this shift have rippled to companies who are now also legally obliged to meet the agreement’s goals.

Thus, organizations are gradually realizing that sustainability is not merely a trend or a moral obligation, but a reality that needs to be integrated into every strategic plan and action. However, few organizations know how to communicate to stakeholders that their actions align with global climate goals.

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Your company’s sustainability story needs a powerful strategic narrative

by Jonathan Winch
mousetrap with cheese

Have you heard the saying, “Build a better mousetrap, and the world will beat a path to your door”? The theory is that all you need to do is produce something innovative and people will come running to buy it. But that’s simply not true – as many businesses know.

In fact, there are over 5,000 patents registered for mousetrap designs – and lots more that don’t get registered for one reason or another. To become a success, your innovation needs a powerful, well-structured story – what we call a “strategic narrative” – and the exact same goes for sustainability innovations, too.

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