Opinions, best practices and research into B2B marketing strategy and practices

Best practices for using social media at a trade show

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show.

Social media and trade shows, however, can work together very well. With the right strategy, the right tactics, and the right best practices, your business can turn every trade show into a lucrative sales opportunity using social media marketing. Continue reading

Tips for trade show exhibitors

Beloved by sales departments the world over, trade shows are an excellent platform for marketing your business. From exhibition signage design to simple deal-making tips, read on to learn six immutable tips for successfully exhibiting at a trade show.

1.     Don’t be too ‘salesy’

Many an inexperienced salesperson has blown great opportunities at a trade show by approaching it with the same mentality as they would a typical sales call. While trade shows are undoubtedly about sales, they rarely reward a hard sell mentality.

The reality is that trade shows are excellent for generating leads, and equally good for converting new leads into customers, but only if you have the right outlook and marketing approach. Continue reading

Social media takes your marketing event to the next level

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. Social media holds the power to unlock this potential, drastically altering the ability to interact and engage with attendees before, during and after any event. But there’s a catch. Continue reading