Opinions, best practices and research into B2B marketing strategy and practices

Storytelling symbiosis and sustainable innovation

Storytelling symbiosis and sustainable innovation

In Denmark, small- to medium- sized B2B companies are emerging as sustainability superheroes through storytelling. In a market where the Sustainable Development Goals are hot, how can companies use storytelling to gain a competitive edge and bolster partnerships? Use nature-related metaphors like that of the symbiotic relationship between whales and suckerfish.

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