With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show.

Social media and trade shows, however, can work together very well. With the right strategy, the right tactics, and the right best practices, your business can turn every trade show into a lucrative sales opportunity using social media marketing. Continue reading →