Opinions, best practices and research into B2B marketing strategy and practices

Youtube and video content marketing

Youtube released this great video a while back announcing its users now upload 60 hours of footage per minute and watch more than 4bn videos each day. With this much content being uploaded constantly, one could be forgiven for assuming that none of it gets watched, but it has been revealed that individual videos on Youtube are viewed on average 300-400 times. In this post, we examine the importance of Youtube for video content marketing projects and some of the things to keep in mind when using it. Continue reading

7 reasons why HR managers struggle with employer branding – and a new way forward

With all the capabilities possessed by a modern corporation, and the decisive importance of employees as a success factor for more than 90 percent (my own estimate) of medium-sized to large companies, why is employer branding so neglected? Continue reading

7 tips for credible video in your B2B marketing

Credibility and trust is key to B2B marketing and communications and video offers great potential to capture the true essence of a company’s biggest assets – its employees. Experienced business leaders, grizzled industry veterans, subject matter experts and engineers all look great on video if captured in the right way, and their authentic appearance can actually enhance forward-thinking B2B marketing efforts. Using video in marketing with the aim of giving employees a voice of their own requires patience and skill. However, the rewards are big for all involved – here are 7 tips to help you help subject matter experts and other employees to shine on video. Continue reading