Opinions, best practices and research into B2B marketing strategy and practices

Leveraging Voice of Industry in your B2B communication strategy

If you have been a returning reader you will know that we are big on the ongoing changes in B2B buyer behavior and how most B2B companies have yet to follow suit and create a communication strategy to match the changes. But how can you actually do that? One way is by establishing a respected and credible Voice of Industry. Continue reading