Opinions, best practices and research into B2B marketing strategy and practices

Branding workshops 2/3 – Your next team-building event?

team sitting around campfire team-building

As the demands swirl around high-performing teams, it gets hard to keep the Big Picture in focus and easy to lose inspiration – particularly with the long-game nature of B2B marketing. Stepping out of the everyday and breaking the routine can be the antidote and team-building events can bring back some of the magic.

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Branding workshops 1/3 – Big Ideas and picking winners

neon slot machines in a row in a dark casino

I’ve run plenty of B2B branding workshops over the years. Big Ideas come out of them, whether they’re team-building or educational exercises for corporate marketing departments or brand creation/makeover projects of all sizes – but it’s all about picking the winners.

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