IntegratedB2B was born from countless conversations we’ve had, with professional colleagues and internationally focused B2B marketers, sales people and executives, about how to close a steadily widening gap between the way they communicate with their B2B audiences and the way those same audiences want to be communicated to.
Since we started this blog in 2011, we’ve seen the B2B sales and marketing landscape redefine itself. Marketing and communication professionals realize how much they, too, need to change what they’re doing to reflect a world in which the B2B buyer has greater knowledge and resources. At the same time, their ability to work seamlessly with their sales colleagues – and be aligned to their companies’ strategic goals – becomes the difference between failure and success. They know it – and their executive management knows it, too.
So, it’s issues such as these that we wish to tackle in this blog. Sometimes, we get right down and practical about specific aspects of international B2B marketing, such as content strategy, social media and digital marketing. We also ask questions and discuss topics more broadly related to business success, particularly for people working in industrial markets.
We’d like to welcome you on this journey, hoping that you will find inspiration and motivation in our own posts as well as those of co-bloggers and others who have been advising B2B companies for many years. And we hope your participation and feedback will help to keep IntegratedB2B relevant and useful.
Glad to have you aboard!
David Hoskin and Jonathan Winch