Content Marketing. It’s a phrase you’ve heard. It’s a phrase you’ve probably seen in action today. A marketing technique that involves the creation and distribution of valuable content to engage with a target audience.
That’s the textbook answer. But what does it mean?
Content marketing is becoming an increasingly important part of any successful online marketing strategy. The majority of big businesses have already bought into the technique, and SMEs are starting to follow suit. The power of content marketing is that it allows you to reach out and connect with your online audience in an informative, entertaining and engaging way. Continue reading