Opinions, best practices and research into B2B marketing strategy and practices

Where to next for content marketing?

At BBN, we’re embarking on a journey to update the content marketing toolset that has guided successful content marketing programs for B2B companies the world over.

Content marketing for B2B companies requires a well-planned and coordinated effort. Success comes down to being able to choose the most suitable approach, within the limitations of budget and resources, from a multitude of content marketing disciplines.

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Honing creative skills in a multicultural environment

What would you say if you were asked to learn from and party with the brightest minds in the global B2B marcomms industry while lodging in a castle located in German wine country? Well, I said, “Yes, please!”

In October, I had the privilege to participate in the 2019 BBN Academy where I got the opportunity to meet and work with some of my BBN counterparts from around the world. We convened in the historically rich Châteauform’ Schloss Löwenstein, just an hour away by car from Frankfurt. This would be my first BBN Academy experience.

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BBN expands with new partner agency in Spain

We are pleased to announce the appointment of a new partner agency in Spain, growing BBN’s presence to 20 countries worldwide.

The Marketing Hub (TMH) is based in Madrid, Spain and is headed by Pedro Guillén and Manuel Tello. TMH is a native digital B2B marketing agency, specialising in the management of sales and marketing programmes for global leading technology companies, telecommunication carriers and software start-ups.

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