Scandinavia’s no. 1 international B2B marketing blog

Mark Kirkpatrick

Mark is a writer who enjoys researching about the latest technology in business today. He is a guest blogger on Integrated B2B. His writing, which can also be found on’s blog, also covers business communications, virtual offices, and globalization.

Marketing technology and the challenges it brings for B2B

Considering the rate at which technology is advancing, it’s a fool’s errand to try to stay in front of the latest developments. Most marketers are more concerned with staying on board with the latest, but that can be pretty confusing too when there are so many concerns on the table. A vocabulary rich in buzzwords won’t get the job done, nor will a whole suite of sophisticated marketing tools that nobody knows how to use properly.

So, for the small- to medium-size business with limited marketing resources, what are some concerns to focus on? Continue reading