Opinions, best practices and research into B2B marketing strategy and practices

Mercedes Beaudoin

Interdisciplinary in thought and experience, I specialize and find value in crafting meaningful stories that can influence the world to become more environmentally, socially, and economically sustainable. In addition to completing a Masters of Science in Urban and Regional Planning with a focus on sustainable development and environmental planning, I have produced storytelling messages for robotics companies, clean-tech incubators, universities and NGOs. I’ve also enjoyed time as a consultant for the International Society of City and Regional Planners and as an ambassador for the American Planning Association. Today, in my role at cylindr, the Copenhagen office of B2B communication agency BBN, I specialize in synthesizing complex ideas and transforming them to be digestible for both broad and carefully targeted audiences.

Storytelling symbiosis and sustainable innovation

Storytelling symbiosis and sustainable innovation

In Denmark, small- to medium- sized B2B companies are emerging as sustainability superheroes through storytelling. In a market where the Sustainable Development Goals are hot, how can companies use storytelling to gain a competitive edge and bolster partnerships? Use nature-related metaphors like that of the symbiotic relationship between whales and suckerfish.

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