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Mercedes Beaudoin

Interdisciplinary in thought and experience, I specialize and find value in crafting meaningful stories that can influence the world to become more environmentally, socially, and economically sustainable. In addition to completing a Masters of Science in Urban and Regional Planning with a focus on sustainable development and environmental planning, I have produced storytelling messages for robotics companies, clean-tech incubators, universities and NGOs. I’ve also enjoyed time as a consultant for the International Society of City and Regional Planners and as an ambassador for the American Planning Association. Today, in my role at cylindr, the Copenhagen office of B2B communication agency BBN, I specialize in synthesizing complex ideas and transforming them to be digestible for both broad and carefully targeted audiences.

6 tips to help tell your company sustainability story

The world has made a fundamental shift in the way it views sustainability since the United Nations Framework Convention on Climate Change’s (UNFCCC) Paris Agreement was signed by 195 countries in 2016. The effects of this shift have rippled to companies who are now also legally obliged to meet the agreement’s goals.

Thus, organizations are gradually realizing that sustainability is not merely a trend or a moral obligation, but a reality that needs to be integrated into every strategic plan and action. However, few organizations know how to communicate to stakeholders that their actions align with global climate goals.

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Honing creative skills in a multicultural environment

What would you say if you were asked to learn from and party with the brightest minds in the global B2B marcomms industry while lodging in a castle located in German wine country? Well, I said, “Yes, please!”

In October, I had the privilege to participate in the 2019 BBN Academy where I got the opportunity to meet and work with some of my BBN counterparts from around the world. We convened in the historically rich Châteauform’ Schloss Löwenstein, just an hour away by car from Frankfurt. This would be my first BBN Academy experience.

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Copywriting tips for politically correct content

With the globalized world becoming more aware of the sensitivities of diverse cultures and lifestyles, this guide provides tips, red flags, and resources to ensure your words don’t offend others. Specifically, this guide touches on gender, race and sexual orientation.

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