Opinions, best practices and research into B2B marketing strategy and practices

Mercedes Beaudoin

Interdisciplinary in thought and experience, I specialize and find value in crafting meaningful stories that can influence the world to become more environmentally, socially, and economically sustainable. In addition to completing a Masters of Science in Urban and Regional Planning with a focus on sustainable development and environmental planning, I have produced storytelling messages for robotics companies, clean-tech incubators, universities and NGOs. I’ve also enjoyed time as a consultant for the International Society of City and Regional Planners and as an ambassador for the American Planning Association. Today, in my role at cylindr, the Copenhagen office of B2B communication agency BBN, I specialize in synthesizing complex ideas and transforming them to be digestible for both broad and carefully targeted audiences.

Copywriting tips for politically correct content

With the globalized world becoming more aware of the sensitivities of diverse cultures and lifestyles, this guide provides tips, red flags, and resources to ensure your words don’t offend others. Specifically, this guide touches on gender, race and sexual orientation.

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