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Hugo Ludbrook

I’m Hugo Ludbrook, a guest blogger on Integrated B2B. I'm a convert and promoter of the modern B2B marketing practices articulated on this website. I believe in the value of content creation as a means of engaging with your community and industry and building a company's brand based on honesty and relevance, rather than propaganda.

How to secure your B2B social media strategy

Any company with a half decent B2B content strategy will be heavily reliant on social media channels to help get their stories out into the world. Even though more and more companies (large and small) have social media accounts these days, more often than not they don’t have a strategy for how they should be operated. This is a big mistake. Continue reading

7 ways to keep your subject matter experts feeding the Content Machine

If your company has established a blog, a few social media accounts or perhaps an independent thought leadership platform, then you have a group of employees contributing content on a daily, weekly or monthly basis. To keep the content flowing, they need to be supported as best they can. Continue reading