From the United States to Denmark, my education and career experiences have exposed me to a variety of cultures, businesses, and industries. I have a Bachelor's degree in Communication and Business and a Master's in International Business Communication from Copenhagen Business School. As far as work, I have experience in content creation, business strategy, and organizational communication. I love to learn, so even if a topic is new to me, I'm sure to enjoy taking the time to learn about it!
Many marketers believe that both the strategies of gaining more customers, increasing market penetration or customer acquisition, and selling more to existing customers, retention or loyalty strategy, are equally good. However, the loyalty strategy is often the chosen route due to the cost of acquiring new customers.
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