It’s a jungle out there. Today, we’re inundated with sustainability propaganda in a climate where more companies are turning to Corporate Social Responsibility (CSR) reports to make their statements – but is it all just greenwashing? The Global Reporting Initiative (GRI) sustainability reporting standards is one way to gain credibility.Continue reading
cylindr’s home market is Scandinavia. And, while the Scandis (thanks to one of my colleagues last week for proving to me that the word “Scandi” has become mainstream these days) are known for being well-versed in the English language, there are still a few common errors that squeeze through the cracks in the world of business.Continue reading
It’s nearing the end of February and that new year resolution to get fit is starting to fizzle. But the year is still young and it’s not too late to start planning your next content marketing move. Here are six handy tips to help flex your content marketing muscles.Continue reading
For today’s B2B brands, there is a key element to help you forge strong connections with your customers. Humans.Continue reading
Customers and potential customers judge you and your company by the content you produce – and if you’re marketing to an international audience with poorly-written English-language material, you can expect to be judged harshly. In an era of ever-increasing concern about fraud and personal data safety, badly written content could be scaring away even more potential customers – and making you look like a twit.Continue reading
If you’re looking to hire a B2B content copywriter – or you’d like to become one, this post is the perfect place to start.
Shifting the perspective of your communications and taking on the role of an industry advocate can bring many benefits for your company. Offering customers valuable, objective advice on your industry can boost your credibility, website traffic, social media engagement – and give you better sales leads.
Many companies are still reeling from the tightened requirements for subscriber consent in marketing. The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. The assumption being that un-willing subscribers are better than reduced list sizes.
But making it simple to leave is part of the equation for convincing people to stay.
Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow.