GetIT Comms expands to Kuala Lumpur, bringing regional marketing expertise to Malaysian technology companies and telcos.
Continue readingcylindr’s BBN Partner Expands into Malaysia
What does content marketing have to do with quantum physics?
Early this morning, I watched a YouTube video where five physicists attempted to explain the key concepts of quantum physics to a well-educated, yet largely non-physicist audience. The group had roughly an hour to get their messages across and were, of course, keeping it simple – it’s just that ‘simple’ and quantum physics don’t tend to go together.
Comparing content marketing to quantum physics might be a bit of a stretch, but if you’ve got the attention of management or the sales department for just an hour, communicating its workings and benefits can be no less difficult. How do you cut to the chase and get the organization on board as quickly and convincingly as possible?
Continue readingWhat Brexit means for European B2B marketers: 7 best guesses
Brexit is front page news – and all the media coverage has made me wonder: what impact might it have on European B2B marketers? I considered the evidence, made some guesses – and came up with seven possible consequences for European marketers doing business in the UK.
Continue readingBBN wins international assignment with Yokogawa
BBN, the world’s leading independent organisation of international B2B communication agencies, is pleased to announce it has been selected by Yokogawa to develop and execute a demand generation marketing campaign in the Asia Pacific (APac) and North America regions.
Continue readingWhy I resolve to ask for help more
Writing can feel like a very solitary task – and it often doesn’t provide much opportunity to ask for help. But at both cylindr BBN, the Copenhagen content creation agency where I work, and in our larger community of BBN, people are always open to lending a hand – and there are tremendous resources to draw on.
My New Year’s resolution is to draw on those resources more often. To both ask people for help and to turn to the wealth of case studies, best practices and other guidance available through BBN.
Continue readingWhat human connections do for marketing
For today’s B2B brands, there is a key element to help you forge strong connections with your customers. Humans.
Continue readingHow to make a perfectly good ad worse
What do you do when a client sends back the print advertisement they’d asked for with the words: “This ad is too good. Please reduce its selling power”? Being asked to turn down the volume like this doesn’t happen often. In fact, it’s only happened once in my 20-year career.
Continue readingWhy bad English-language writing is bad for business
Customers and potential customers judge you and your company by the content you produce – and if you’re marketing to an international audience with poorly-written English-language material, you can expect to be judged harshly. In an era of ever-increasing concern about fraud and personal data safety, badly written content could be scaring away even more potential customers – and making you look like a twit.
Continue readingWhat makes a good content copywriter?
If you’re looking to hire a B2B content copywriter – or you’d like to become one, this post is the perfect place to start.
Why it’s worthwhile to be an industry advocate – or 8 reasons to stop talking about yourself!
Shifting the perspective of your communications and taking on the role of an industry advocate can bring many benefits for your company. Offering customers valuable, objective advice on your industry can boost your credibility, website traffic, social media engagement – and give you better sales leads.