BBN has ranked number one in the US B2B Marketing top international B2B marcomms agencies league table.
Continue readingBBN ranked number one international B2B marcomms agency in US
How to gain credibility in CSR reporting
It’s a jungle out there. Today, we’re inundated with sustainability propaganda in a climate where more companies are turning to Corporate Social Responsibility (CSR) reports to make their statements – but is it all just greenwashing? The Global Reporting Initiative (GRI) sustainability reporting standards is one way to gain credibility.
Continue readingWords to watch out for – if English isn’t your native business language
cylindr’s home market is Scandinavia. And, while the Scandis (thanks to one of my colleagues last week for proving to me that the word “Scandi” has become mainstream these days) are known for being well-versed in the English language, there are still a few common errors that squeeze through the cracks in the world of business.
Continue readingEngineering speak meets marketing magic
The bridge between product development and bringing a product to market can be a tricky one to cross. Without due care, the hard work of engineers can be lost in a sea of marketing messages. Technology expert Mogens Abel-Bache shared some insights with me into how marketers can help tech companies get their products into the hands of the people it’s designed to serve.
Continue reading6 ways to strengthen your content marketing in 2019
It’s nearing the end of February and that new year resolution to get fit is starting to fizzle. But the year is still young and it’s not too late to start planning your next content marketing move. Here are six handy tips to help flex your content marketing muscles.
Continue readingBBN ranked number two international B2B marcomms agency
B2B Marketing’s UK Agencies Benchmarking Report 2019 places BBN, with specialist B2B partners in 29 countries around the world—including Denmark—as the second-largest international B2B marcomms agency.
Continue readingBBN expands into Malaysia
GetIT Comms expands to Kuala Lumpur, bringing regional marketing expertise to Malaysian technology companies and telcos.
Continue readingWhat does content marketing have to do with quantum physics?
Early this morning, I watched a YouTube video where five physicists attempted to explain the key concepts of quantum physics to a well-educated, yet largely non-physicist audience. The group had roughly an hour to get their messages across and were, of course, keeping it simple – it’s just that ‘simple’ and quantum physics don’t tend to go together.
Comparing content marketing to quantum physics might be a bit of a stretch, but if you’ve got the attention of management or the sales department for just an hour, communicating its workings and benefits can be no less difficult. How do you cut to the chase and get the organization on board as quickly and convincingly as possible?
Continue readingWhat Brexit means for European B2B marketers: 7 best guesses
Brexit is front page news – and all the media coverage has made me wonder: what impact might it have on European B2B marketers? I considered the evidence, made some guesses – and came up with seven possible consequences for European marketers doing business in the UK.
Continue readingBBN wins international assignment with Yokogawa
BBN, the world’s second-largest international B2B marcomms agency, is pleased to announce it has been selected by Yokogawa to develop and execute a demand generation marketing campaign in the Asia Pacific (APac) and North America regions.
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