What would you say if you were asked to learn from and party with the brightest minds in the global B2B marcomms industry while lodging in a castle located in German wine country? Well, I said, “Yes, please!”
In October, I had the privilege to participate in the 2019 BBN Academy where I got the opportunity to meet and work with some of my BBN counterparts from around the world. We convened in the historically rich Châteauform’ Schloss Löwenstein, just an hour away by car from Frankfurt. This would be my first BBN Academy experience.
Promoting your B2B brand, its products and services is an essential part of successfully marketing yourself. But it can be tricky to navigate the multiple media types and with a lot of marketing jargon flying around.
What is the difference between paid, earned, owned, shared media? And what is gated and non-gated content? Here is a quick overview of how you can use these four media types to enhance your content marketing strategy.
International B2B marcomms agency BBN, represented by cylindr in Denmark, has released its annual report for 2018/2019. BBN’s position as the number one international business-to-business agency has been reinforced by growth across all key figures.
The Agency Partner of the Year award recognizes outstanding commitment and contribution to the international B2B marcomms agency BBN.
If saving time and money is high on your agenda, then giving your agency a good briefing is essential. With everyone pressed for time, it’s something we are all getting poorer at. It’s time to rein it in, though. Why should you invest time in getting the brief right?
[READ IN DANISH]
B2B companies are rushing to transform their current sales and marketing approach to an Account-based Marketing (ABM) approach before the next financial crisis. Learn what ABM is, how it can boost your chances in a tough marketplace and where to get started.
B2B-virksomheder har i øjeblikket
lynende travlt med at omstille deres salg- og marketingafdelinger til
account-based marketing (ABM), inden den næste finanskrise sætter ind. Bliv
klogere på, hvad ABM er, hvordan det kan øge dine chancer i et vanskeligt
marked, og hvordan du kommer i gang.
[READ IN DANISH]
B2B marketers are facing the biggest driver of change since the arrival of inbound marketing: the transition toward Account-Based Marketing (ABM). For those who may not know the term, the general principle of ABM is, to loosely quote ad giant David Ogilvy, no longer counting the people you reach, but instead, reaching the people who count.
Klar til at gå over til account-based marketing? Her er 5 aspekter, som ikke må slå fejl!
B2B-virksomheder står i øjeblikket over for den største drivkraft for forandring siden inbound marketing – omstillingen til account-based marketing (ABM).
For dem, der ikke kender begrebet, er det overordnede princip bag ABM (for løst at citere reklameguruen David Ogilvy), at man ikke længere tæller de kunder, man når ud til, men i stedet når ud til de kunder, der tæller.
Public service announcement: this serves as
a gentle reminder for why you set about adopting thought leadership in the
If you work in a B2B company and haven’t
yet implemented a content marketing strategy with a thought leadership
undertone, then you are way behind. While not a novel concept (it
came to a head around eight years ago), not all B2B companies have adopted
the approach. On the other hand, some have been doing it for years.
For old time’s sake, let’s revisit the definition of thought leadership: