B2B companies are rushing to transform their current sales and marketing approach to an Account-based Marketing (ABM) approach before the next financial crisis. Learn what ABM is, how it can boost your chances in a tough marketplace and where to get started.
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[DANISH LANGUAGE]
B2B-virksomheder har i øjeblikket lynende travlt med at omstille deres salg- og marketingafdelinger til account-based marketing (ABM), inden den næste finanskrise sætter ind. Bliv klogere på, hvad ABM er, hvordan det kan øge dine chancer i et vanskeligt marked, og hvordan du kommer i gang.
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B2B marketers are facing the biggest driver of change since the arrival of inbound marketing: the transition toward Account-Based Marketing (ABM). For those who may not know the term, the general principle of ABM is, to loosely quote ad giant David Ogilvy, no longer counting the people you reach, but instead, reaching the people who count.
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[DANISH LANGUAGE]
Klar til at gå over til account-based marketing? Her er 5 aspekter, som ikke må slå fejl!
B2B-virksomheder står i øjeblikket over for den største drivkraft for forandring siden inbound marketing – omstillingen til account-based marketing (ABM).
For dem, der ikke kender begrebet, er det overordnede princip bag ABM (for løst at citere reklameguruen David Ogilvy), at man ikke længere tæller de kunder, man når ud til, men i stedet når ud til de kunder, der tæller.
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Public service announcement: this serves as a gentle reminder for why you set about adopting thought leadership in the first place.
If you work in a B2B company and haven’t yet implemented a content marketing strategy with a thought leadership undertone, then you are way behind. While not a novel concept (it came to a head around eight years ago), not all B2B companies have adopted the approach. On the other hand, some have been doing it for years.
For old time’s sake, let’s revisit the definition of thought leadership:
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With the globalized world becoming more aware of the sensitivities of diverse cultures and lifestyles, this guide provides tips, red flags, and resources to ensure your words don’t offend others. Specifically, this guide touches on gender, race and sexual orientation.
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Technical content writing is not for the faint-hearted. You need to be prepared for a wild adventure, step into the unknown and embrace a broad approach. What makes a good technical content writer and how can you ensure that your content is maximizing your return on investment?
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With a six times higher conversion rate than other methods, it’s no wonder that more and more companies are integrating content marketing into their marketing strategy.
Whether it’s a company targeting cement plant owners in the Middle East or another launching a new seed brand in Eastern Europe, many B2B companies use content to engage their audiences.
So, we know that content marketing works, but how do you decide what content works best – and when?
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This year’s annual BBN owners’ conference offered a unique privilege to hear input from marketers working all over the world. At the conference, we shared our own reflections on the state of play of B2B marketing and what the future holds.
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In Denmark, small- to medium-sized B2B companies are emerging as sustainability superheroes – supported by powerful storytelling. In a market where the Sustainable Development Goals are hot, how might your company use storytelling to gain a competitive edge and bolster partnerships?
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