Opinions, best practices and research into B2B marketing strategy and practices

Storytelling symbiosis and sustainable innovation

Storytelling symbiosis and sustainable innovation

In Denmark, small- to medium- sized B2B companies are emerging as sustainability superheroes through storytelling. In a market where the Sustainable Development Goals are hot, how can companies use storytelling to gain a competitive edge and bolster partnerships? Use nature-related metaphors like that of the symbiotic relationship between whales and suckerfish.

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BBN expands with new partner agency in Spain

We are pleased to announce the appointment of a new partner agency in Spain, growing BBN’s presence to 20 countries worldwide.

The Marketing Hub (TMH) is based in Madrid, Spain and is headed by Pedro Guillén and Manuel Tello. TMH is a native digital B2B marketing agency, specialising in the management of sales and marketing programmes for global leading technology companies, telecommunication carriers and software start-ups.

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How to gain credibility in CSR reporting

Tiger in the water in a jungle

It’s a jungle out there. Today, we’re inundated with sustainability propaganda in a climate where more companies are turning to Corporate Social Responsibility (CSR) reports to make their statements – but is it all just greenwashing? The Global Reporting Initiative (GRI) sustainability reporting standards is one way to gain credibility.

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Words to watch out for – if English isn’t your native business language

Woman using Binoculars

cylindr’s home market is Scandinavia. And, while the Scandis (thanks to one of my colleagues last week for proving to me that the word “Scandi” has become mainstream these days) are known for being well-versed in the English language, there are still a few common errors that squeeze through the cracks in the world of business.

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Engineering speak meets marketing magic

Long road bridge disappearing into horizon

The bridge between product development and bringing a product to market can be a tricky one to cross. Without due care, the hard work of engineers can be lost in a sea of marketing messages. Technology expert Mogens Abel-Bache shared some insights with me into how marketers can help tech companies get their products into the hands of the people it’s designed to serve.

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6 ways to strengthen your content marketing in 2019

Strong and toned trainer climbing over a wall

It’s nearing the end of February and that new year resolution to get fit is starting to fizzle. But the year is still young and it’s not too late to start planning your next content marketing move. Here are six handy tips to help flex your content marketing muscles.

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