Scandinavia’s no. 1 international B2B marketing blog

Best practices for sharing content on LinkedIn

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. But great content will only be seen and shared if you distribute it effectively. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn.

Continue reading

Keeping a close eye on your communications

While we are all adapting to doing business and maintaining close relationships with our stakeholders from a distance, there are, of course, some factors that make connecting and communicating with people challenging.

But maintaining transparency and compassion through communications can help you stay top-of-mind for customers, clients, partners and employees alike. How can you ensure this?

Continue reading

Is COVID-19 the Voldemort of business?

“Can we use the term, COVID-19, in our marketing?” “Will people think we’re trying to take advantage of the situation?” “Is it OK to mention COVID-19 when our products don’t protect or help cure people?” – does this sound like you?

COVID-19, for some businesses, has become the disease whose name must not be mentioned in the context of commercial gain. But could this be doing more harm than good?

Continue reading

How to use social media in your B2B content marketing

Show that the article is about social media

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content.

For businesses adapting to rapidly changing circumstances, where customers are constantly accessing content through multiple devices at any time of the day, there are great opportunities to engage. But with these opportunities comes pressure.

Continue reading

How to improve SEO with a content audit

A hand in pink gloves ready to spray some cleaning product

A content audit is kind of like spring cleaning. Once a year (or on another regular schedule), you go through your website and get rid of pages that no longer fit you or your brand. Besides deleting pages that see few visitors, you also need to update, consolidate, keep or redirect other pages. Although there’s no shying away from the fact that it’s a lot of work, a properly performed content audit can send a surprisingly large amount of organic traffic your way. Remember, it’s quality website pages offering valuable information, and not the amount of content on a site that search engines look for and reward.

Continue reading