Opinions, best practices and research into B2B marketing strategy and practices

What does content marketing have to do with quantum physics?

content marketing complexity physics quantum

Early this morning, I watched a YouTube video where five physicists attempted to explain the key concepts of quantum physics to a well-educated, yet largely non-physicist audience. The group had roughly an hour to get their messages across and were, of course, keeping it simple – it’s just that ‘simple’ and quantum physics don’t tend to go together.

Comparing content marketing to quantum physics might be a bit of a stretch, but if you’ve got the attention of management or the sales department for just an hour, communicating its workings and benefits can be no less difficult. How do you cut to the chase and get the organization on board as quickly and convincingly as possible?

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Why it’s worthwhile to be an industry advocate – or 8 reasons to stop talking about yourself!

Person with open mouth talking into a can - being an industry advocate

Shifting the perspective of your communications and taking on the role of an industry advocate can bring many benefits for your company. Offering customers valuable, objective advice on your industry can boost your credibility, website traffic, social media engagement – and give you better sales leads.

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How to make Nordic engineers come alive on video

Engineers from the Nordic countries may be wizards at turning innovative ideas into reality in everything from sustainable energy to medical devices. But on camera, some can come across a little, uh, uncomfortable. Here’s a quick (and yes, a little dirty) trick to bring the most wooden of engineer-on-video performances to life.

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New tech and new approaches: What’s happening in internal communications?

communications technology internal telephones

After many years of supporting companies with internal communications, I’ve seen a slew of changes in approaches and tools. Here’s my take on the current state of internal communications – and the possibilities for the way forward.

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How to create affordable testimonial videos for employer branding

Employee testimonial videos

Most marketing or HR directors would love to have several high-quality employee testimonial videos to support the company’s employer branding efforts – particularly when it comes to recruitment. They also say, however, that it’s one of those difficult and expensive tasks that they just don’t seem to be able to manage with available resources. Frankly, I disagree that producing testimonial videos for employer branding is difficult – or expensive. Continue reading