Promoting your B2B brand, its products and services is an essential part of successfully marketing yourself. But it can be tricky to navigate the multiple media types and with a lot of marketing jargon flying around.
What is the difference between paid, earned, owned, shared media? And what is gated and non-gated content? Here is a quick overview of how you can use these four media types to enhance your content marketing strategy.
[READ IN DANISH]
B2B companies are rushing to transform their current sales and marketing approach to an Account-based Marketing (ABM) approach before the next financial crisis. Learn what ABM is, how it can boost your chances in a tough marketplace and where to get started.
B2B-virksomheder har i øjeblikket
lynende travlt med at omstille deres salg- og marketingafdelinger til
account-based marketing (ABM), inden den næste finanskrise sætter ind. Bliv
klogere på, hvad ABM er, hvordan det kan øge dine chancer i et vanskeligt
marked, og hvordan du kommer i gang.
[READ IN DANISH]
B2B marketers are facing the biggest driver of change since the arrival of inbound marketing: the transition toward Account-Based Marketing (ABM). For those who may not know the term, the general principle of ABM is, to loosely quote ad giant David Ogilvy, no longer counting the people you reach, but instead, reaching the people who count.
Public service announcement: this serves as
a gentle reminder for why you set about adopting thought leadership in the
If you work in a B2B company and haven’t
yet implemented a content marketing strategy with a thought leadership
undertone, then you are way behind. While not a novel concept (it
came to a head around eight years ago), not all B2B companies have adopted
the approach. On the other hand, some have been doing it for years.
For old time’s sake, let’s revisit the definition of thought leadership:
With the globalized world becoming more aware of the sensitivities of diverse cultures and lifestyles, this guide provides tips, red flags, and resources to ensure your words don’t offend others. Specifically, this guide touches on gender, race and sexual orientation.
Technical content writing is not for the faint-hearted. You need to be prepared for a wild adventure, step into the unknown and embrace a broad approach. What makes a good technical content writer and how can you ensure that your content is maximizing your return on investment?
With a six times higher conversion rate than other methods, it’s no wonder that more and more companies are integrating content marketing into their marketing strategy.
Whether it’s a company targeting cement plant owners in the Middle East or another launching a new seed brand in Eastern Europe, many B2B companies use content to engage their audiences.
So, we know that content marketing works, but how do you decide what content works best – and when?
cylindr’s home market is Scandinavia. And, while the Scandis (thanks to one of my colleagues last week for proving to me that the word “Scandi” has become mainstream these days) are known for being well-versed in the English language, there are still a few common errors that squeeze through the cracks in the world of business.
The bridge between product development and bringing a product to market can be a tricky one to cross. Without due care, the hard work of engineers can be lost in a sea of marketing messages. Technology expert Mogens Abel-Bache shared some insights with me into how marketers can help tech companies get their products into the hands of the people it’s designed to serve.