Opinions, best practices and research into B2B marketing strategy and practices

Pha Khem

I am a copywriter currently based in Copenhagen, Denmark, where I work in B2B marketing with cylindr BBN. My career moves to date have taken me from my home town Melbourne, to London and finally to Copenhagen. I’ve worked in both the public and private sector, quite often capitalizing on my written communication skills. My background is in Dietetics, which may sound far removed from writing but the world of fitness and nutrition is a lucrative one. And being able to market yourself as a nutrition expert is key to success. My experience with this has made me realize the power of marketing through blogging and social media. My aim is to explore the world of marketing beyond fitness and nutrition, and to use my communications skills to share innovative ideas and stories with the world.

What it means to be part of a collaborative B2B agency: An interview with Ken Saito

Night time streetscape of Japan

As B2B customers become increasingly global and ask for more from their agencies, international collaboration between agencies has never been more crucial. Even large agencies don’t have everything that is needed to meet such demands. Being a part of BBN – the world’s B2B agency couldn’t come at a better time. Continue reading