Opinions, best practices and research into B2B marketing strategy and practices

Pha Khem

My career moves to date have taken me from my home town Melbourne, to London and finally to Copenhagen where I work as a copywriter and project manager for cylindr BBN. I’ve worked in both the public and private sector, quite often capitalizing on my communication skills. My interests lie in public health, sustainability and corporate social responsibility. As a qualified dietitian, I enjoy working with food chemistry and human physiology yet can lend a hand with writing highly technical copy for a wide mix of industries.

How to gain credibility in CSR reporting

Tiger in the water in a jungle

It’s a jungle out there. Today, we’re inundated with sustainability propaganda in a climate where more companies are turning to Corporate Social Responsibility (CSR) reports to make their statements – but is it all just greenwashing? The Global Reporting Initiative (GRI) sustainability reporting standards is one way to gain credibility.

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6 ways to strengthen your content marketing in 2019

Strong and toned trainer climbing over a wall

It’s nearing the end of February and that new year resolution to get fit is starting to fizzle. But the year is still young and it’s not too late to start planning your next content marketing move. Here are six handy tips to help flex your content marketing muscles.

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Why traditional sales training is a waste of time and money

A clock shows seven o'clock

Sales enablement expert Mauricio Garza believes closing deals takes more than classic sales training sessions. It means changing the way you work with your people.

So, why is traditional sales training a waste of money? And what can you do to ensure a highly-engaged sales team? Mauricio provides his top four tips to help you on your way.

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What it means to be part of a collaborative B2B agency: An interview with Ken Saito

Night time streetscape of Japan

As B2B customers become increasingly global and ask for more from their agencies, international collaboration between agencies has never been more crucial. Even large agencies don’t have everything that is needed to meet such demands. Being a part of BBN – the world’s B2B agency couldn’t come at a better time. Continue reading