Opinions, best practices and research into B2B marketing strategy and practices

Pharoeuth Khem

I’m a passionate writer currently based in Copenhagen, Denmark, where I work in B2B marketing with cylindr BBN. My career moves to date have taken me from my home town Melbourne, to London and finally to Copenhagen. I’ve worked in both the public and private sector, quite often capitalizing on my written communication skills. My background is in Dietetics, which may sound far removed from writing but the world of fitness and nutrition is a lucrative one. And being able to market yourself as a nutrition expert is key to success. My experience with this has made me realize the power of marketing through blogging and social media. My aim is to explore the world of marketing beyond fitness and nutrition, and to use my communications skills to share learnings along the way.