Scandinavia’s no. 1 international B2B marketing blog

Pha Khem

My career moves to date have taken me from my home town Melbourne, to London and finally to Copenhagen where I work as a copywriter and project manager for cylindr. I’ve worked in both the public and private sector, quite often capitalizing on my communication skills. My interests lie in public health, sustainability and corporate social responsibility. As a qualified dietitian, I enjoy working with food chemistry and human physiology yet can lend a hand with writing highly technical copy for a wide mix of industries.

Some (grammar) rules were made to be broken

In the agency world, copywriting is a form of creative expression. Yet some haunting memories of your English teacher shoving grammar rules down your throat may bring your creativity to a grinding halt. How important is it to pay respect to some long-standing grammar rules that dare I say, no longer have a place in this modern world? In this article, I banish five grammar myths to help ease you into copywriting bliss.

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What do gates have to do with content? A guide to paid, earned, owned and shared media

Two gates that are locked up to represent gated content

Promoting your B2B brand, its products and services is an essential part of successfully marketing yourself. But it can be tricky to navigate the multiple media types and with a lot of marketing jargon flying around.

What is the difference between paid, earned, owned, shared media? And what is gated and non-gated content? Here is a quick overview of how you can use these four media types to enhance your content marketing strategy.

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Have you forgotten what thought leadership is truly about?

Boy shouting into a microphone, making an announcement

Public service announcement: this serves as a gentle reminder for why you set about adopting thought leadership in the first place.

If you work in a B2B company and haven’t yet implemented a content marketing strategy with a thought leadership undertone, then you are way behind. While not a novel concept (it came to a head around eight years ago), not all B2B companies have adopted the approach. On the other hand, some have been doing it for years.

For old time’s sake, let’s revisit the definition of thought leadership:

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How to gain credibility in CSR reporting

man doing a thumbs up for approval

Today, we’re inundated with sustainability propaganda in a climate where more companies are turning to Corporate Social Responsibility (CSR) reports to make their statements – but is it all just greenwashing? The Global Reporting Initiative (GRI) sustainability reporting standards is one way to gain credibility.

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6 ways to strengthen your content marketing in 2019

Strong and toned trainer climbing over a wall

It’s nearing the end of February and that new year resolution to get fit is starting to fizzle. But the year is still young and it’s not too late to start planning your next content marketing move. Here are six handy tips to help flex your content marketing muscles.

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