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Big, Long, Amazing Ideas

What they are and why we need ’em

Ad agency creatives know what it’s like. You’ve come up with a fantastic idea for an ad, a one-liner or an image that, at first glance, seems to nail the brief. Right now, you’re feeling great. Like you can walk on water. Like the whole world is going to applaud your uncanny creative abilities.

But the thrill is short-lived. Find out why being in it for the long haul pays off.

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Keeping a close eye on your communications

While we are all adapting to doing business and maintaining close relationships with our stakeholders from a distance, there are, of course, some factors that make connecting and communicating with people challenging.

But maintaining transparency and compassion through communications can help you stay top-of-mind for customers, clients, partners and employees alike. How can you ensure this?

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It’s time to reconsider your strategic value proposition

In the current business environment, which brings a new level of difficulties to almost every business, sales teams are having to look closely at their company’s strategic value proposition. Does it reflect the current strategy? Is it the right fit for the customer? Does it align with current buyer behavior?

Now is the time to re-evaluate. But when speed of reaction to market dynamics is the essence, there’s no time for a protracted process. What’s needed is a rapid, pragmatic approach.

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Best practices for sharing content on LinkedIn

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. But great content will only be seen and shared if you distribute it effectively. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn.

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Is COVID-19 the Voldemort of business?

“Can we use the term, COVID-19, in our marketing?” “Will people think we’re trying to take advantage of the situation?” “Is it OK to mention COVID-19 when our products don’t protect or help cure people?” – does this sound like you?

COVID-19, for some businesses, has become the disease whose name must not be mentioned in the context of commercial gain. But could this be doing more harm than good?

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How to use social media in your B2B content marketing

Show that the article is about social media

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content.

For businesses adapting to rapidly changing circumstances, where customers are constantly accessing content through multiple devices at any time of the day, there are great opportunities to engage. But with these opportunities comes pressure.

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The renewed importance of thought leadership in 2020

Thought leadership at a distance

No-one would blame you if you were to rapidly re-evaluate your marketing priorities in 2020. We are facing an unprecedented rate of change that will surely affect the way business will be done in the future.

But already now, I believe a new foundation for business is being established. Let’s face it. Even at a time when digital communications is the norm for most, many have still relied on face-to-face meetings for effective collaboration or to truly seal a relationship.

Out of necessity, however, this belief is currently challenged, and many are already adopting – and beginning to cope with – a new reality.

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