Opinions, best practices and research into B2B marketing strategy and practices

What it means to be part of a collaborative B2B agency: An interview with Ken Saito

Night time streetscape of Japan

As B2B customers become increasingly global and ask for more from their agencies, international collaboration between agencies has never been more crucial. Even large agencies don’t have everything that is needed to meet such demands. Being a part of BBN – the world’s B2B agency couldn’t come at a better time. Continue reading