Scandinavia’s no. 1 international B2B marketing blog

How to use social media in your B2B content marketing

Show that the article is about social media

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content.

For businesses adapting to rapidly changing circumstances, where customers are constantly accessing content through multiple devices at any time of the day, there are great opportunities to engage. But with these opportunities comes pressure.

Continue reading

6 tips to help tell your company sustainability story

The world has made a fundamental shift in the way it views sustainability since the United Nations Framework Convention on Climate Change’s (UNFCCC) Paris Agreement was signed by 195 countries in 2016. The effects of this shift have rippled to companies who are now also legally obliged to meet the agreement’s goals.

Thus, organizations are gradually realizing that sustainability is not merely a trend or a moral obligation, but a reality that needs to be integrated into every strategic plan and action. However, few organizations know how to communicate to stakeholders that their actions align with global climate goals.

Continue reading

Where to next for content marketing?

At BBN, we’re embarking on a journey to update the content marketing toolset that has guided successful content marketing programs for B2B companies the world over.

Content marketing for B2B companies requires a well-planned and coordinated effort. Success comes down to being able to choose the most suitable approach, within the limitations of budget and resources, from a multitude of content marketing disciplines.

Continue reading

Words to watch out for – if English isn’t your native business language

Woman using Binoculars

cylindr’s home market is Scandinavia. And, while the Scandis (thanks to one of my colleagues last week for proving to me that the word “Scandi” has become mainstream these days) are known for being well-versed in the English language, there are still a few common errors that squeeze through the cracks in the world of business.

Continue reading

6 ways to strengthen your content marketing in 2019

Strong and toned trainer climbing over a wall

It’s nearing the end of February and that new year resolution to get fit is starting to fizzle. But the year is still young and it’s not too late to start planning your next content marketing move. Here are six handy tips to help flex your content marketing muscles.

Continue reading