Opinions, best practices and research into B2B marketing strategy and practices

Six tips to help tell your company sustainability story

blank paper on a table

The world has made a fundamental shift in the way it views sustainability since the United Nations Framework Convention on Climate Change’s (UNFCCC) Paris Agreement was signed by 195 countries in 2016. The effects of this shift have rippled to companies who are now also legally obliged to meet the agreement’s goals.

Thus, organizations are gradually realizing that sustainability is not merely a trend or a moral obligation, but a reality that needs to be integrated into every strategic plan and action. However, few organizations know how to communicate to stakeholders that their actions align with global climate goals.

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Where to next for content marketing?

At BBN, we’re embarking on a journey to update the content marketing toolset that has guided successful content marketing programs for B2B companies the world over.

Content marketing for B2B companies requires a well-planned and coordinated effort. Success comes down to being able to choose the most suitable approach, within the limitations of budget and resources, from a multitude of content marketing disciplines.

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Words to watch out for – if English isn’t your native business language

Woman using Binoculars

cylindr’s home market is Scandinavia. And, while the Scandis (thanks to one of my colleagues last week for proving to me that the word “Scandi” has become mainstream these days) are known for being well-versed in the English language, there are still a few common errors that squeeze through the cracks in the world of business.

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6 ways to strengthen your content marketing in 2019

Strong and toned trainer climbing over a wall

It’s nearing the end of February and that new year resolution to get fit is starting to fizzle. But the year is still young and it’s not too late to start planning your next content marketing move. Here are six handy tips to help flex your content marketing muscles.

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What does content marketing have to do with quantum physics?

content marketing complexity physics quantum

Early this morning, I watched a YouTube video where five physicists attempted to explain the key concepts of quantum physics to a well-educated, yet largely non-physicist audience. The group had roughly an hour to get their messages across and were, of course, keeping it simple – it’s just that ‘simple’ and quantum physics don’t tend to go together.

Comparing content marketing to quantum physics might be a bit of a stretch, but if you’ve got the attention of management or the sales department for just an hour, communicating its workings and benefits can be no less difficult. How do you cut to the chase and get the organization on board as quickly and convincingly as possible?

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The beginner’s guide to SMS marketing for B2B

sms-marketing

SMS marketing is a great way to reach out to potential and current customers as well as employees. With a 98% open rate, it’s no wonder text messaging is the most popular form of communication today. Use SMS to send out promotions, alerts, reminders, and so much more!

Four reasons SMS is perfect for your B2B marketing:

●     75% of phones worldwide (4.5 billion) are text-enabled

●     The average millennial sends an average of 67 text messages per day

●     One in five consumers is just as likely to prefer a text message from a business to a phone call

●     Over 80% of people use text messaging for business

To take the first steps into SMS marketing, check out this infographic by Trumpia. Continue reading

4 ways Danish companies can nail B2B marketing in English

It’s not that hard to write a blog post, a Tweet or an article, right?

All you have to do is think about what you want to say, structure it, then start tapping away at the keyboard. At least, that’s pretty much true if you’re a good writer and English is your native language!

Our Danish-based B2B clients, on the other hand, have an added challenge in comparison with competitors from English-speaking regions: producing high-quality English texts when English is their second (or even third) language.

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Get in the Habit of Consistently Creating Content With These 7 Steps

Habits don’t form overnight — especially the good ones. Just think about how long it took you to start flossing your teeth every day (and chances are you’re not all the way there yet). For the average person, it takes about 66 days for a behavior to become habitual, and even then, that’s doing it daily.

You can imagine how difficult it can be to get in the habit of creating content. Yet the benefits of doing so are numerous. Companies that blog at least 11 times a month get almost three times the traffic as those that blog only once a month. According to Eloqua, content also contributes to three times more leads than online advertising.

If that isn’t enough motivation to pick up a content habit, I don’t know what is. Here are seven steps to jumpstart your efforts:

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