I recently read an interesting Harvard Business Review blog post “Marketing is Dead” exploring the views of CEOs on Marketing and business credibility. In the post, author Bill Lee states: “…. CEOs have lost all patience. In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group the result was that:

• 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth
• 72% are tired of being asked for money without explaining how it will generate increased business
• 77% have had it with all the talk about brand equity that can’t be linked to actual firm equity or any other recognized financial metric….”  Continue reading →