Writing can feel like a very solitary task – and it often doesn’t provide much opportunity to ask for help. But at both cylindr BBN, the Copenhagen content creation agency where I work, and in our larger community of BBN, people are always open to lending a hand – and there are tremendous resources to draw on.
My New Year’s resolution is to draw on those
resources more often. To both ask people
for help and to turn to the wealth of case studies, best practices and other
guidance available through BBN.
Customers and potential customers judge you and your company by the content you produce – and if you’re marketing to an international audience with poorly-written English-language material, you can expect to be judged harshly. In an era of ever-increasing concern about fraud and personal data safety, badly written content could be scaring away even more potential customers – and making you look like a twit.
“If you want to be interesting, be interested.”
There’s probably a good deal of truth in this saying, and if your business is content marketing or depends on your blogging activities, you’d do well to keep it in mind.
Coming up with interesting content that addresses and tantalizes your readers and giving it a remarkable personal (or corporate) spin are basic tenets of content marketing and the recipe for blogging success. But doing this day after day can be hard. Very hard. This is where it gets interesting. Continue reading