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The beginner’s guide to SMS marketing for B2B

by Sophorn Chhay
sms-marketing

SMS marketing is a great way to reach out to potential and current customers as well as employees. With a 98% open rate, it’s no wonder text messaging is the most popular form of communication today. Use SMS to send out promotions, alerts, reminders, and so much more!

Four reasons SMS is perfect for your B2B marketing:

●     75% of phones worldwide (4.5 billion) are text-enabled

●     The average millennial sends an average of 67 text messages per day

●     One in five consumers is just as likely to prefer a text message from a business to a phone call

●     Over 80% of people use text messaging for business

To take the first steps into SMS marketing, check out this infographic by Trumpia. Continue reading →

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Is your company magazine a one-hit wonder?

by David Hoskin

Company magazines continue to consume a significant proportion of many B2B marketing budgets. Understandably so, as magazines can be a great way to profile the company’s achievements, internally and externally. But many companies have a long way to go before their content can easily be found and consumed online – that is, read, watched, listened to, or clicked on. No wonder it’s easy to question the business case for a magazine. Is it worth applying so much time and budget to a magazine if its long-term reach and impact is limited? Continue reading →

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Kick-start your content marketing creative process

by David Ingram
Kick-start your content marketing creative process

Content marketing is becoming an increasingly important part of any successful online marketing strategy. The majority of big businesses have already bought into the technique, and SMEs are starting to follow suit. The power of content marketing is that it allows you to reach out and connect with your online audience in an informative, entertaining and engaging way. Continue reading →

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Knowledge sharing platform for a knowledge-intensive company

by David Hoskin

A new thought leadership platform encouraging stakeholder engagement and subject matter expertise has been launched by a global B2B technology company. Continue reading →

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Seven lessons for B2B from Cirque du Soleil

by David Hoskin

I was fortunate enough recently to see the Cirque du Soleil perform its Allegria show in Copenhagen. Allegria is a mesmerizing show performed by artists of exceptional ability, and I was left with a feeling of satisfaction in witnessing real people perform real feats of skill, creativity and daring. Continue reading →

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7 tips for credible video in your B2B marketing

by Jonathan Winch

Credibility and trust is key to B2B marketing and communications and video offers great potential to capture the true essence of a company’s biggest assets – its employees. Experienced business leaders, grizzled industry veterans, subject matter experts and engineers all look great on video if captured in the right way, and their authentic appearance can actually enhance forward-thinking B2B marketing efforts. Using video in marketing with the aim of giving employees a voice of their own requires patience and skill. However, the rewards are big for all involved – here are 7 tips to help you help subject matter experts and other employees to shine on video. Continue reading →

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B2B and the tourism industry: A strong digital strategy can make the difference

by Angel L. Vidal
Antique Barometer

After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. With revenue increasing at an annual rate of 1.5 percent, the tourism industry is estimated to be worth USD 1.15 trillion globally in 2012. However, according to data from the United Nations World Tourism Organization, this upturn is more evident in some areas than others. For the tourism industry a strong B2B online presence plays a vital role in marketing a particular destination. With competition fierce, what can a B2B strategy do to capture a greater share of the tourist spend? Continue reading →