Opinions, best practices and research into B2B marketing strategy and practices

Honesty and your Voice of Customer messages—can you go too far?

Those who’ve read our book, The Death of Propaganda, will know that we’re staunch advocates of honesty in advertising. Specifically, we advocate a more direct delivery of the facts, albeit in a helpful way, when it comes to talking about a company’s own products or those of its competitors. But how far can that honesty thing go? Continue reading