Opinions, best practices and research into B2B marketing strategy and practices

Honing creative skills in a multicultural environment

What would you say if you were asked to learn from and party with the brightest minds in the global B2B marcomms industry while lodging in a castle located in German wine country? Well, I said, “Yes, please!”

In October, I had the privilege to participate in the 2019 BBN Academy where I got the opportunity to meet and work with some of my BBN counterparts from around the world. We convened in the historically rich Châteauform’ Schloss Löwenstein, just an hour away by car from Frankfurt. This would be my first BBN Academy experience.

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BBN expands with new partner agency in Spain

We are pleased to announce the appointment of a new partner agency in Spain, growing BBN’s presence to 20 countries worldwide.

The Marketing Hub (TMH) is based in Madrid, Spain and is headed by Pedro Guillén and Manuel Tello. TMH is a native digital B2B marketing agency, specialising in the management of sales and marketing programmes for global leading technology companies, telecommunication carriers and software start-ups.

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Why I resolve to ask for help more

Person with outstretched hand - ask for help

Writing can feel like a very solitary task – and it often doesn’t provide much opportunity to ask for help. But at both cylindr, the Copenhagen content creation agency where I work, and in our larger community of BBN, people are always open to lending a hand – and there are tremendous resources to draw on.

My New Year’s resolution is to draw on those resources more often. To both ask people for help and to turn to the wealth of case studies, best practices and other guidance available through BBN. 

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