At BBN, we’re embarking on a journey to update the content marketing toolset
that has guided successful content marketing programs for B2B companies the
Content marketing for B2B companies requires a well-planned and coordinated effort. Success comes down to being able to choose the most suitable approach, within the limitations of budget and resources, from a multitude of content marketing disciplines.
What would you say if you were asked to learn from and party with the brightest minds in the global B2B marcomms industry while lodging in a castle located in German wine country? Well, I said, “Yes, please!”
In October, I had the privilege to participate in the 2019 BBN Academy where I got the opportunity to meet and work with some of my BBN counterparts from around the world. We convened in the historically rich Châteauform’ Schloss Löwenstein, just an hour away by car from Frankfurt. This would be my first BBN Academy experience.
International B2B marcomms agency BBN, represented by cylindr in Denmark, has released its annual report for 2018/2019. BBN’s position as the number one international business-to-business agency has been reinforced by growth across all key figures.
The Agency Partner of the Year award recognizes outstanding commitment and contribution to the international B2B marcomms agency BBN.
We are pleased to announce the appointment of a new partner agency in Spain, growing BBN’s presence to 20 countries worldwide.
The Marketing Hub (TMH) is based in Madrid, Spain and is headed by Pedro Guillén and Manuel Tello. TMH is a native digital B2B marketing agency, specialising in the management of sales and marketing programmes for global leading technology companies, telecommunication carriers and software start-ups.
BBN has ranked number one in the US B2B Marketing top international B2B marcomms agencies league table.
B2B Marketing’s UK Agencies Benchmarking Report 2019 places BBN, with specialist B2B partners in 29 countries around the world—including Denmark—as the second-largest international B2B marcomms agency.
Writing can feel like a very solitary task – and it often doesn’t provide much opportunity to ask for help. But at both cylindr, the Copenhagen content creation agency where I work, and in our larger community of BBN, people are always open to lending a hand – and there are tremendous resources to draw on.
My New Year’s resolution is to draw on those
resources more often. To both ask people
for help and to turn to the wealth of case studies, best practices and other
guidance available through BBN.